ForHealth Group
A national multi-site signage rebrand rollout.
ForHealth empowers independent doctors, dentists, nurses and allied health practitioners to provide quality and accessible healthcare for all Australians. Their network of 70+ medical & dental centres, including over 1,300 independent health practitioners, spans from the largest cities to the most remote and at-risk communities across the country.
As Brand Implementation Managers, wiin was engaged to plan, design and rollout the new ForHealth brand across all 73 sites nationally. Our scope included to:
Scenario plan and model ‘high level’ costs for various approaches to launch and rollout
Identify opportunities to reduce signage costs
Prepare rebrand programme plan and timeline
Investigate current signage placement across the existing networks in Australia
Design and develop an online Site Audit Form to be used onsite to capture all required information
Prepare Signage Specifications
Prepare site specific Signage Montage Documentation
Assist and obtain all relevant Landlord and Council Approvals
Project Manage the rollout:
- Procurement: signage manufacture and installation
- Site Coordination & Quality Assurance
- Attendance to defects
- Contracts Administration
“As an industry leader in accessible healthcare with a nationwide network of 70+ medical and dental centres, our rebranding project was a big one and critical to our success. The project involved rebranding all our centres to the new ForHealth brand, including external signage, wayfinding and branding signage, reception signage, and the list goes on.
We looked for a brand implementation partner that understood and knew what was needed. We appointed wiin and they have delivered above and beyond expectation. We will be completing our projects well under budget, thanks to their independence as client-side project managers. Their impressive online Project Management platform also provided transparency and enabled us to track all the proposals, costs and site-specific communications in one centralised location.
I highly recommend wiin if you are planning a rebranding project.”