Link Video Analytics

 

Link Video Analytics is a revolutionary retail analytic platform that unlocks the power of in-store video.

The advanced retail computer vision solutions utilise in-store cameras to extract shopper insights, patterns and behaviors, with technology based purely on video content analysis. As a result, retailers can receive industry-leading data with powerful, actionable insights, all easily accessible via an intuitive cloud dashboard.

 
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No Wi-Fi! It is pure AI & video analysis technology.

Link Video Analytics do not rely on low accuracy and unstable Wi-Fi data. Instead, Link Video Analytics utilizes in-store cameras in order to extract shopper insights. In other words, its technology is purely based on AI and video content analysis. As a result, Link Video Analytics products deliver industry leading data accuracy for all categories.

Link Video Analytics is compatible with 99% of CCTV hardware. No additional hardware cost is required if you are already monitoring your sites by CCTV cameras. This is a low cost to entry for a significant return.


Comprehensive In-store Insights

Link Video Analytics provides the complete set of retail analytic products with superior accuracy in the form of innovative visualizations. This includes:

Counting & Conversion

Visitor counting numbers combined with sales figures reflect the most basic and beneficial KPI, namely conversion rate, in order to evaluate the performance of stores.

Link Retail people counting software offers both the lowest cost solution and the most sophisticated analytic technology in the market. Link Retail people counting solutions are based on our property Artificial Intelligence (AI) technology, called LinkVision.

Our LinkVision based counting solution provides best-in-class data quality with the lowest implementation cost possible thanks to its AI core. That is, regular CCTV cameras are transformed into the World’s most accurate and versatile counter devices with the help of our unique AI software platform.

The exclusive features brought by Link Retail people counters include staff exclusion, occupancy, and shopping time metrics.

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People Counting
We will normally achieve more than​ 10% increase in conversion rate​

People Counting

Enhancing the Benefits from Footfall

It is no-brainer that modern era retailers require footfall data obtained from door counting devices in order to assess their performance. Nearly all major retail management tasks such as marketing, staffing, pricing and daily operations can be better understood with the help of conversion rate metric. In Link Retail people counting software platform, low cost CCTV cameras are utilized in the conjunction with the AI algorithms to come up with the most advantageous counting product in the market.

Benefits:

  • Hardware implementation costs between 0 to 100 USD per unit

  • Pure counting reports by excluding staff movements

  • The number of shoppers inside the store - occupancy

  • Visiting time of the shoppers

  • Counting results filtered by visiting time

That is, regular CCTV cameras are transformed into the World’s most accurate and versatile counter devices.

The exclusive features brought by RetailFlux people counters include staff exclusion, occupancy and shopping time metrics.


LinkVision: Genuine AI

LinkVision is the revolutionary AI based video content analysis technology developed by Link Retail.

LinkVision apps outperform both 2D and 3D stereo based video analytic products thanks to its AI based object recognition engine.

LinkVision technology enables the users to not only detect movements but recognize the objects in the scene. LinkVision algorithms can recognize common objects such as humans, shopping carts and baby trolleys.

Moreover, it can adaptively deal with ambient challenges such as illumination variation and high shadowing.

 
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Queue Management

Link Retail Queue Management system can accurately measure how many customers line up and how much time they spent waiting. Furthermore, it provides predictive notifications to assign new cashiers in real time for improving customer effective staff management. With the help of Link Retail Queue Management solution, the business owners can swiftly optimize service quality at the same time lowering employee costs.

Benefits:

  • With the help of queue management tools retailers can easily align existing resources with the shopper demand

  • Link Retail Queue Management platform measures average service time metric which can be used to identify servicing performance

  • Shopkeepers are provided with operational suggestions like assigning new cashiers or closing down the empty ones in real-time. The prediction system provides notifications instantly.

  • Historical queue reports enable the retailers to compare and find out service bottlenecks for all chain.

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Shopper Flow

Visualizing Shopper & Store Interaction

With Link Retail shopper flow analytics, the retailers gain the essential insights to maximize their revenue as well as cutting down redundant expenses.

Link Retail shopper flow solution is a powerful & popular tool used by retailers and retail researchers for understanding in-store shopper behavior. The basic idea behind Link Retail shopper flow analytic is to utilize existing in-store CCTV cameras. Then an intelligent software analyzes in-store footage to find out summaries of shopper activities.

The shopper flow system can detect and visualize in-store shopper activities with high accuracy thanks to its video processing based technology.

Our shopper flow data contains all dimensions of the shopper movements in four aspects:

StoreFlux

StoreFlux is an unique heatmap reporting tool that can combine multiple camera views into one frame. With the help of StoreFlux reports, an aggregated view of the whole store is available.

Click here to see details.

Route Maps

Shopper navigation patterns are reported in our property route map format. Retailers can easily pinpoint how the shoppers are navigating inside the store.

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Heat Maps

Heat maps are the building blocks of Link Retail shopper flow platform. All dimensions of shopper activity from individual camera views are detected and reported in heat map format.

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Zone Analysis

Arbitrary zones can be defined by the Link Retail users, and the system will start specifically analyze the defined region in order to extract metrics including passersby, impressions and dwell time.

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Link Retail Dashboard

Link Retail reports are accessible via web and mobile applications. The reports are simple and insightful.

POS data can easily be integrated with the in-store data to build more KPIs like conversion rate, average basket and average visitor spending.

Click on the link below to learn about Link Retail’s Cloud Reporting Dashboard


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Link Retail

Link Retail is a technology firm that provides modern and effective solutions for those in the retail space.

Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have.