News
VIM Group expands further into Europe and Asia
30.01.2012 | The Visual Identity Management (VIM) Group, has expanded its global network to East Asia, Germany and the Nordics. With its new members, VIM Group is now represented in eleven countries around the world.
The latest additions to VIM Group, The Resource Cube from Taiwan, Double Q from Germany and DanSign from Denmark, are pleased to have come on board: “Thanks to our membership we are much better positioned to serve our clients internationally. VIM Group’s project management methodologies and roll-out software enable us to deliver our services seamlessly across borders,” says Paul Maloney from The Resource Cube.
Marc Cloosterman, CEO of VIM Group: “When it comes to brand implementation, most branding agencies hand over their work to their clients’ own organisations. Since a rebranding takes place – on average – once every six years, specific expertise is needed to successfully implement a new brand. Implementing a brand is a complex and cost-intensive task, and this is all the more true for brands operating internationally. Our research has shown that if a client invests €1 in hiring a branding agency, they’ll invest twenty times that amount in the implementation process that follows”.
WIIN Solutions has been the Asia Pacific arm of VIM Group since 2007.
A new gourmet offering for Etihad Stadium
22.12.2011 | Continuing our relationship with Delaware North Companies Australia (DNC), WIIN Solutions designed the new Snag Bar at Etihad Stadium.
WIIN Solutions provided an end-to-end solution for the Snag Bar project. Working with DNC’s Head Designer, Sally Piskuric, WIIN Solutions developed the store design concept and coordinated an implementation program which included design documentation, tender and project management services through to onsite delivery. It also involved the design and execution of all signage and digital signage elements.
All work was completed in time for Snag Bar to officially open its doors for the commencement of the Twenty20 Big Bash League.
Snag Bar is located in the main concourse at Etihad Stadium (near Gate 2). Patrons can order delicious gourmet sausages with a range of condiments and toppings as well as premium beers, cider and non-alcoholic beverages. Try one today!
Trampoline Gelato is Sweet for the Royal Children’s
30.11.2011 | Award winning gelato connoisseur, Trampoline Gelato has opened its 12th store at Melbourne’s new Royal Children’s Hospital (RCH).
Working closely with CEO Amanda Walton, WIIN Solutions was responsible for the development of on-brand design documentation, local tender and project management through to store delivery.
Known for its colourful, playful branding and surprisingly different flavours, the RCH store features a new instore graphics package, with illustrations by Beci Orpin and serves up Trampoline’s full range of shakes, sundaes, fresh fruit smoothies and handmade cakes.
As Amanda told Inside Retailing, Trampoline is excited to be part of RCH’s large, busy and dynamic community. “It’s a huge honour to have been selected as part of this project and one of which we are incredibly proud. We look forward to becoming an integral part of the RCH community and creating some joy for patients, visitors and staff wherever we can.”
The new Trampoline store is located in the central hub of the hospital, called ‘Main Street’, at 50 Flemington Road, Parkville. Try some of Trampoline’s delicious flavours today: www.trampolinegelato.com.au