In 2006, Goodyear launched a new brand name, Goodyear Autocare, as an elite ‘One Stop Shop’ for tyre and automotive services.
WIIN Solutions was appointed to manage the implementation of the new brand across all 120 sites nationally.
With Melbourne based brand agency Traffic, WIIN Solutions provided end to end project management services which included:
- Audit and document all 120 sites across Australia
- Provide design concepts and detailed drawings (incl. plans and elevations, 3D visuals, etc)
- Technical expertise relating to all signage and fitout requirements
- Obtained all relevant council permits and approvals
- Project Manage the national rollout
Paramount to the success of this nationwide rebranding project was the strategic planning and effective time and relationship management between WIIN Solutions, Traffic and the Goodyear Autocare team.
“WIIN Solutions developed and implemented a process that delivered the level of transparency, attention to detail and final sign off process that we required for a project of this size. I found Gilles and his team to be approachable and very objective when it came to ensuring all aspects of the project were delivered on time and to budget.”
Chris Pappas
General Manager – Network Development
Goodyear Autocare